SF World
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Behind The Scenes with Elyse
We’re taking you behind the scenes! Come away with us… we’re taking you on set with Elyse Knowles and our talented team to show you how our campaign comes to life. The the... -
Behind the Scenes: SUMMER IS CALLING
Let us take you behind the scenes as home-grown beauties Georgia Fowler and Charlee Fraser grace our Summer 2020 collection on the shores of Bondi Beach. This year marks... -
Meet Our Hair Stylist
SOPHIE ROBERTS 1. How did you get your start in the industry? I began as an assistant make-up artist and quickly realised there were fewer hairstylists in the fash... -
Meet Our Stylist
SARA SMITH 1. How did you get your start as a stylist? Moved to london age 17 to start course in fashion journalism and styling, but ended up working my way up the ladd... -
Meet Our Makeup Artist
PETER BEARD 1. How did you get your start in the industry? I was always interested in creating images and characters. I started painting my mums face with watercolour...
