SALE | NEW STYLES ADDED | Up to 60% off Selected Styles - Shop Now $20 off your first purchase - Join The Beach Club

  • Modal dialog for currency changer

  • Stores
  • Help
  • Accentuate Your Curves in a High-Cut Bikini Bottom

    Accentuate Your Curves in a High-Cut Bikini Bottom

    From Instagram to Ipanema, high-cut bikinis are once again taking over the swimwear world. Pioneered by icons such as Pamela Anderson and revitalised, some 30 years later, ...

    Read More

  • Top Bikini Trends To Try This Summer

    Top Bikini Trends To Try This Summer

    Every summer, bikinis are always a statement style piece. With a whole range of new designs, shapes and cuts available at Seafolly, you are certainly spoilt for choice, wit...

    Read More

  • PLAY - MEET NADINE

    Play - Meet Nadine

    SAND, PLAY AND SURF. SUN, SURF AND PLAY. Surfing is to Byron Bay what iconic beachwear is to Australian summer – inseparable. From early dawn breaks to hazy mist of th...

    Read More

  • MOTIVATION STARTS WITH SEAFOLLY

    Motivation Starts With Seafolly

    Hey babes, did you hear? #FITFOLLY has officially launched and here are the pictures to prove it! In February Seafolly hosted an exclusive AquaFit class for a dream team ...

    Read More

  • FOLLY MAKER

    Folly Maker

    In case you missed it, the stunning Alexandra Dedich seriously owned the page in the Daily Telegraph last weekend. We are inspired by her confidence and how much her fun lo...

    Read More

  • WELCOME TO BROOME

    Welcome to Broome

    THE EPITOME OF THE AUSTRALIAN BEACH You fall in love with Broome as soon as your feet hit the ground and you absorb the raw beauty at every turn. The barren red earth car...

    Read More

  • THE BEACHES OF BROOME

    The Beaches of Broome

    SURROUNDED BY COAST ON THREE SIDES, BROOME IS A BEACH LOVER’S PARADISE. Broome is ideally positioned to offer something for every beach-lover with a variety of gorgeous b...

    Read More

  • Q & A WITH JESS HART

    Q & A with Jess Hart

    OUR CHAT WITH OUR GIRL – JESS HART 1. Welcome back Jess! How does it feel to be back in Australia shooting with Seafolly? It’s so great to be back. The Seafolly campaign...

    Read More

  • EAT, PLAY & STAY IN BROOME

    Eat, Play & Stay in Broome

    WHEN OUR ROAD TRIP WENT OFF-ROAD WE THREW AWAY THE MAP AND TRUSTED IN THE LOCALS. To get a taste of the sheer scale of Australia the girls took a drive for a little over ...

    Read More