SF World
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Why You Should Dare to Bare: The Brazilian Bikini Cut
In the last few years, the Brazilian bikini has been making waves all the way from Instagram to Ipanema. Straddling the line between a classic-coverage bikini and a thong, ... -
New In Apparel: Double Cloth
Celebrate effortless style this summer with our Double Cloth apparel collection. Made to wear on and off the sand, our Double Cloth apparel is 100% natural cotton, breath... -
Summer is Calling
There’s no place like the Australian beach. We should know, our towel has been there since 1975. This season, we are calling all lovers of summer, sun and sand to join u... -
Made for you, with your name on it!
Our swimwear is designed for you, your body and your style so it is only natural for it to have your name on it. For one day only, we invite you to make a permanent mark... -
5 Beach Bag Must-Haves
When you are heading out to the beach, it can be easy to forget an important item or two, so we’ve put together a list of 5 beach bag must-haves. From summer essentials li... -
A Hue to Summer In
Sun seeking babes, head-to-toe yellow is calling your name now, more than ever! What better colour to radiate the shade of summer than a hue that screams sunshine? Butter... -
Your Summer CHECK List
Say hello to pretty and preppy check-style prints as they return to your wardrobe this season in an uber-chic colour palette of Chilli Red and Indigo. Inspired by French ... -
The Perfect 'Play' One Piece
THE PERFECT ONE PIECE You want a one piece that’s flattering and fits beautifully. That feels comfortable and feminine. That you can stand up paddle board in. Meet the Bl... -
Seafolly Embraces Festival Thrills
Summer style in the USA officially kicked off in February at Coachella Music Festival, and to celebrate Seafolly collaborated with Australian based influencer @chloechapman... -
Love your body, we do!
Here at Seafolly, we know more than anyone what it means to feel comfortable in your own skin, not just in your swimwear! That’s why we’ve partnered with the babes at BUF g... -
Beach to Brunch to Bar – A Dress For Every Occasion
One of the best things about wearing dresses is that it doesn’t take many layers, or much effort, to put together an amazing outfit. Whether you’re hitting the beach, a bar...
