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Welcome to, The Beach Club!
Seafolly and Sunburn Swimwear joined forces to turn up the heat on the first day of summer with an exclusive pop up beach club at Australia’s most iconic summer spot, Bondi... -
Top Trends Worn By Byron's Style Setters
Let us introduce you to the women blazing a trail in the dynamic ecosystem of fashion, through their lens. We have been diving into the world of swimwear for almost 50 ye... -
The Art of Swimming: Limited Edition Collection with Australian Artist Gemma O’Brien
It’s no secret we love working with inspiring women and so we’re beaming with pride over our first artist collaboration collection which has just arrived in Seafolly stores... -
The Best Kaftan for Every Body Shape
First taking the fashion world by storm in the 1960s and ‘70s, kaftans have certainly made a come back in the last few years. Incorporating on-trend prints and a variety of... -
Swim Go To’s
There’s no denying good swimwear starts with classic shapes that fuse fashion forward elements, while still supporting you in all the right places. Seafolly have a reputati... -
Shooting with Friends
THREE FRIENDS, ONE SUPER LAID BACK, BREATHTAKING AUSTRALIAN BEACH LOCATION. IT’S THE PERFECT MIX FOR GOOD VIBES Byron Bay is a dream destination for a girl’s trip... -
Seafolly and Chandon share the summer magic with Merivale!
To celebrate summer eve, Seafolly and Chandon took over one of the most iconic beach side bars, in Sydney, Coogee Pavillion, and totally transformed the space into an all-t... -
Meet Yan Yan: Fashion’s New Muse and All-Round Cool Girl
A true creative, model and fashion influencer, Yan Yan Chan never goes anywhere without her camera. Born in Hong Kong she moved to Sydney in 2000 when she was 14 and spent ... -
Challenge Accepted #womensupportingwomen
In light of the current movement surrounding the Istanbul Convention, we have decided to join many other women in our social media community to recognize our appreciation a... -
Why You Should Dare to Bare: The Brazilian Bikini Cut
In the last few years, the Brazilian bikini has been making waves all the way from Instagram to Ipanema. Straddling the line between a classic-coverage bikini and a thong, ... -
WIN the ultimate weekend away with your best babes!
Picture yourself sipping on bubbles in the sun, wearing head to toe Seafolly, surrounded by your best babes – dreamy right! Chandon and Seafolly have joined forces yet agai...
