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Welcome to, The Beach Club!

Welcome to, The Beach Club!

Seafolly and Sunburn Swimwear joined forces to turn up the heat on the first day of summer with an exclusive pop up beach club at Australia’s most iconic summer spot, Bondi Beach. To celebrate the launch of the new loyalty program ‘The Beach Club’ the two brands took Bondi Bathers Life Saving Club to new heights by transforming it into the most sought after hangout space this summer.


Consumers were invited to chill out to live summer tunes, meet and take a selfie with Elyse Knowles, hydrate with Seafolly’s custom Spritz by Seedlip Drinks, and immerse themselves in the Revlon Australia ‘Beauty & the Beach’ station – because glowing with a little SPF is something Seafolly and Sunburn do best.



Seafolly Ambassador Elyse Knowles also made an appearance at The Beach Club between 1-2pm, chatting to fans and signing copies of her new book ‘From Me to You’.



Best of all, the first 100 consumers will walk away with a gift bag packed filled with goodies valued at $300. Consumers who sign up to ‘The Beach Club’ loyalty program will benefit from sweet deals, engaging campaigns and enjoy first dibs on new products from Seafolly and Sunburn.



Missed out on the event? Feel the vibes of summer and immerse yourself in our world. Join the beach club here.