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#LoveAustralia Spring 2020 Launch

#LoveAustralia Spring 2020 Launch

Welcome to the Australian lifestyle; one you can subscribe to from anywhere in the world. With staycations the norm and local exploration aplenty, we are looking inward this season to show love for our land down under. With collections inspired by the golden earth and crystal coasts we frequent, Elyse Knowles fronts the brand this season as she embodies the Australian beach culture that Seafolly was built from.


We launch our Love Australia campaign with our Seafolly Core Collection. Most loved for the timeless shapes and supportive details, Elyse wears our newest addition to the collection, One Shoulder One Piece in fashion hue Granite. Much loved and made to last, Seafolly Core has shaped summer memories since 1975.


Take a break from salty dips and diving under waves, with our Spotted collection. Elyse perches poolside in our Spotted Bandeau and Hi Waisted Pant. Classic silhouettes receive a premium textured fabric. Designed to make you feel supported yet serene, you won’t mind being spotted in this must-have story.


Mateship is our motto and the ocean is our compass. We were born on Bondi Beach in 1975, and our towel has been there ever since.